Hello Nate Padilla,Welcome to Microsoft Q&A forum.
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Microsoft knows I bought the game but when I go to launch it, it says "Content failed to load" plus when I look up the game on X Box it says I can buy the game even tho I already bought it so I can't install it.
Hello Nate Padilla,Welcome to Microsoft Q&A forum.
Before we proceed, may I have a photo of the issues to check for you? Please remember to remove all personal information before posting.
I'm waiting for your reply.
Hello Nate Padilla,
Thanks for replying.
If that is the case, can you please try to create another user profile and try to download the game there to see if the issue persists?
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AI answer
The behavior indicates a Microsoft Store/Xbox entitlement or installation issue rather than a new purchase requirement. Use these steps in order on the Windows PC where Forza 6 is installed or being installed:
If, after these steps, the game still shows as purchasable and “Content failed to load,” contact Xbox/Forza support with details of the purchase (from Order history) and the exact error text so they can check entitlements and game availability.
References: