Content is not where search engines expect to find it

Article
10/10/2017

These rules identify content or markup that is not located where search engines are likely to look for it.

Insufficient content overview

Insufficient content is content or code that would improve search-engine rankings but is not where search-engine analysis is likely to find it. This generally results in a reduced search-engine ranking.

The Microsoft Expression Web SEO Checker evaluates your site using a subset of known search-engine behavior patterns.

Insufficient-content problems

The Expression Web SEO Checker detects and reports the following conditions.

This page contains one or more <iframe> tags but does not contain content for viewers that do not support frames

This page contains an <iframe> tag. Relevant content for the page embedded in the <iframe> tag will not be indexed as part of this page. Make sure that relevant search terms are included in the inner text of the <iframe> tag.

For more information, see WEB1043 - This page contains one or more <iframe> tags but does not contain content for viewers that do not support frames.

The <noframes> tag is missing

This page contains content embedded in a <frame> tag that has no associated <noframes> tag.

For more information, see WEB1003 - The <noframes> tag is missing.

The <noscript> tag is missing

This page contains content embedded in a <script> tag that has no associated <noscript> tag.

For more information, see WEB1063 - The <noscript> tag is missing.

The <title> tag is missing

Each page should have a single, unique title that is contained inside a <title> tag in the <head> tag of the page.

For more information, see WEB1051 - The <title> tag is missing.

The <title> tag contents are too short

If the <title> tag contains fewer than five characters, search engines may consider it to have less relevance than a longer title. If the <title> tag contains no text, search engines may consider it to have no relevance at all.

For more information, see WEB1048 - The <title> tag contents are too short.

The <title> tag contains placeholder content that provides no search benefit

The <title> tag appears to contain default text that was generated automatically by an HTML editor or other program.

For more information, see WEB1064 - The <title> tag contains placeholder content that provides no search benefit.

No keywords are defined for the page

Each page should have a unique set of keywords that describe the contents of the page.

For more information, see WEB1034 - No keywords are defined for the page.

The <meta name="keywords"> tag contents are too short

If the <meta name="keywords"> tag contains fewer than five characters, search engines may not consider it to be relevant. If the <meta name="keywords"> tag contains no text, search engines may consider it to have no relevance at all.

For more information, see WEB1031 - The <meta name="keywords"> tag contents are too short.

This page contains no <h1> tag

Each page should have a single <h1> tag that summarizes the contents of the page.

For more information, see WEB1005 - This page contains no <h1> tag.

The <h1> tag contents are too short

If a heading tag (<h1> through <h6>) contains fewer than five characters, search engines may not consider it to be relevant. If a heading tag (<h1> through <h6>) contains no text, search engines may consider it to have no relevance at all.

For more information, see WEB1007 - The <h1> tag contents are too short.

The anchor text contains values that provide no search benefit

The <a> tag appears to contain generic text that provides no search benefit.

For more information, see WEB1058 - The anchor text contains values that provide no search benefit.

The <img> or <area> tag does not have an 'alt' attribute with text

Every <img> tag should contain an alt attribute that describes the image in 150 characters or fewer.

For more information, see WEB1009 - The <img> or <area> tag does not have an 'alt' attribute with text.

The 'alt' attribute of the <img> or <area> tag begins with words or characters that provide no SEO value

An alt attribute should not start with "copyright," the copyright symbol [© or (c)], or any other character or symbol that has no search-engine relevance.

For more information, see WEB1000 - The 'alt' attribute of the <img> or <area> tag begins with words or characters that provide no SEO value.