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What is the Microsoft Advertising Network?

With Microsoft Advertising, your ads can appear across the Microsoft Advertising Network, including Microsoft sites and partner placements. Where your ads display depends on several factors. These include your campaign goals, ad type, targeting criteria, ad distribution settings for search advertising, and ad placement settings for audience advertising.

For more information about the countries/regions where your ads may appear and how ad language and location targeting affects who can see your ads, see Market availability for Microsoft Advertising and its features and How does ad language and location targeting affect who can see my ads?

The Microsoft Advertising Network consists of search advertising and audience advertising. While search advertising shows ads to people who have demonstrated explicit interest in a product or serve by searching for it, audience advertising shows ads to your ideal audience when they interact with websites across the internet. With audience marketing, you can increase brand awareness, attract customers to your website, and drive engagement.

About search advertising

With search advertising, you can use keywords and targeting options to reach potential customers who are interested in or actively searching for your products and services. These ads can appear with search results on sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners. They may also appear on relevant sites to help you engage your ideal audience and achieve your advertising goals. You can use your ad distribution settings to determine whether you want to show your ads across the entire Microsoft Advertising Network to give your ads the most visibility, or on Microsoft sites and select traffic.

Campaign and ad types that can serve in search placements:

To learn more about Search campaigns, see What are Search ads? and How do I create a Search campaign?

About audience advertising

With audience advertising, you can use engaging, visually rich ad formats to reach your ideal audience. Audience advertising provides highly relevant content to individuals based on their interests, as well as those who have demonstrated purchase intent and are ready to buy. These ads can appear on sites like MSN, Microsoft Start, Microsoft Edge, Outlook.com, and publisher partners. You can use your ad placement settings to determine the specific placements where you want to serve ads.

For more information about audience advertising, see What are Audience campaigns? and How do I create an Audience campaign?

Campaign and ad types that can serve in audience placements:

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