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AttributionModelType Value Set - Campaign Management

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Determines which attribution model is used with a conversion goal.

Syntax

<xs:simpleType name="AttributionModelType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="LastClick" />
    <xs:enumeration value="LastTouch" />
  </xs:restriction>
</xs:simpleType>

Values

The AttributionModelType value set has the following values: LastClick, LastTouch.

Value Description
LastClick View-through conversions are excluded from the "Conversions" column and reported separately under "View-through conversions" and "All conversions."

This is the default attribution model type.
LastTouch View-through conversion are included in the "Conversions" column.

The LastTouch attribution model is only available for Audience Workflow (AWF) campaigns.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

ConversionGoal