Heatmap is only displayed on the site pages where the Clarity tracking code is installed. Check the Setup process to know how to install it.
Click Heatmap helps you understand the critical content on the page. It also allows you to identify parts of the design user mistake for links.
Clarity uses absolute ranking across all page views. Sometimes the page impression may not show the element the user clicked.
Click Heatmaps can help you determine where your users are clicking, including the nonlinks. On PC, Clarity tracks your user clicks. Clarity tracks your user taps on mobile/tablet.
Check the Heatmaps overview to know the types of Clarity Heatmaps.
Different types of Clickmaps
There are different types of Click maps available:
All clicks: shows all types of user clicks on a page, including dead clicks, rage clicks, first clicks, and last clicks.
Dead clicks: shows where users clicked on a page with no effect/response. Learn more about Dead clicks.
Rage clicks: shows where users clicked rapidly in the same small area within a brief period. Learn more about Rage clicks.
First clicks: shows initial user clicks on a page. These clicks are useful to find out user onboarding patterns.
Last clicks: shows final user clicks on a page. These clicks are useful to find user flow patterns.
The left panel contains elements ranked by the number of clicks. Click map displays these ranks elements with the most number of clicks on the page. As you change the click maps types, the click data is updated accordingly.
As you scroll to the bottom, you see elements ranked further down the page. Select any clicked element to view the number of clicks (% of clicks). Expand (
>>) to view or collapse (
<<) to close click data.
You can also view the recordings either by selecting or by selecting View recordings. View recordings help you watch recordings where the element was clicked.
You see a clicked element badge as an applied filter on selecting this button. Learn more about badge labels.
- Once applied, this filter appears on Recordings, Dashboard, and Heatmaps verticals.
- You can access it later by saving it as a segment or sharing it.
Badge label limitations:
- This filter can only be set through a heat map and can’t be selected from filters.
- If you close the filter, you have to set it through Heatmaps again.
You can now copy the element to the clipboard by selecting the copy icon. This copies the CSS selector of an element that allows you to identify the exact element in the UI. You can use it to change the style of an element.
The top panel helps you customize the Click maps visualization:
URL: This autofill search bar contains all the websites that are part of Clarity's project.
Filters: Refer to the Filters overview to learn more.
Segments: Refer to Segments to learn more.
Visited URL: The URL for which you can view the Heatmaps. The applied filters appear here. You can also save the filters as a segment. Learn more here.
Supported devices: Choose PC/Tablet/Mobile view to understand user behavior on these devices.
Sharing: Share the click map with others.
Download: Download the click map as a CSV or PNG.
Compare: Compare two same or different heatmaps.
Switch Screenshot: Select another screenshot to view click maps.
Summarize heatmaps: Summarize heatmaps to easily understand the user behaviors and trends of your website pages.
Page views and Clicks: The total number of page views and the total number of clicks on a page (or group of pages) for applied filters. The page views are limited to up to 100,000 per Heatmap.
Color scale: Colors get warmer as the popularity of a section increases. The warmer the colors, the denser the clicks.
Show Heatmap ranks: Toggle to either turn on or off the ranks on a heatmap.
Opacity: This control helps change the transparency of heat when the heat covers up the text or images. You can use opacity to view the heat in red zones quickly.
For more answers, refer to Heatmap FAQ.