Microsoft Invest - Exchanges and aggregators

Our inventory partners include major ad networks as well as exchanges and supply aggregators (also known as SSPs). Some of our key inventory supply partners are:

• Google Ad Manager
• Microsoft Ad Exchange
• Yahoo Ad Exchange
• OpenX
• Pubmatic
• Rubicon

This section of the documentation contains reference information for working with exchanges, inventory aggregators, and other external partners. Please see the linked pages below for details.

• Google Ad Manager: Lists requirements for running ads on the Google Display Network, along with external links for more information.
• User ID Syncing with External Partners: Describes the user ID syncing process that we perform with external partners in order to identify users in ad calls coming from outside Microsoft Advertising.
• Asynchronous Usersync Pixels: Explains the process of user syncing.