Prebid Server Premium seller analytics report

The Prebid Server Premium Seller Analytics Report contains performance information on configured Prebid Server Premium (PSP) demand partners.

Using this report, you can:

  • Track revenue by heading bidder demand partner, publisher, or geographical region.
  • Track lift on inventory you've opened up to header bidding demand.
  • Monitor the health and efficiency of your Prebid Server Premium partners and placements.

For information on other downloadable reports, see the Reporting Guide. For information on accessing reporting data via API, see Report Service and Prebid Server Premium Seller Analytics.

Time frame

Time ranges

Time ranges define the time period of the data extracted for the report. The following is a list of time ranges available for this report.

  • Custom
  • Last Hour
  • Today
  • Last 48 Hours
  • Yesterday
  • Last 7 Days
  • Last Month
  • Month to Date
  • Month to Yesterday


Intervals determine how your data is grouped together into rows in the report response. The following is a complete list of intervals available for reports. However, all intervals are not available for every report.

  • Hourly: Data is grouped into rows by the hour.
  • Daily: Data is grouped into rows by the day.
  • Monthly: Data is grouped into rows by the month.
  • Cumulative: Data is grouped together in one figure, covering the entire selected time range.

Time zone

Select the time zone for the report.


Column Filter? Description
Country Yes The country where the impression was served.
Header Bidding Demand Partner No The demand partner associated with the placement.
Impression Type Yes The type of impression served. For details, see Impression Types.
Placement Group Yes The name of the placement group associated with the impression.
Publisher Yes The publisher on whose inventory the impression occurred.
Seller No The name of the seller associated with the impression.
Size Yes The size of the placement.
Tag Yes The tag associated with the impression.



When values of a metric are displayed as percentages in the UI, they will be displayed as decimals when you export the report.

Column Description
Imps The number of impressions on the placement.
Seller eCPM The seller revenue represented in eCPM.
Seller Revenue The seller revenue represented as a dollar amount.
View-Measured Imps The total number of impressions that were measured for viewability.
Viewability Measurement Rate The percentage of impressions measured for viewability out of the total number of impressions (View Measured Imps / Imps).
Viewability Rate The percentage of impressions that were viewable out of the total number of impressions measured for viewability (Viewed Imps / View Measured Imps).
Viewable Imps The number of viewable impressions for the placement.

Impression types

Value Name Definition
1 Blank No creative served.
2 PSA A public service announcement served because no other creative was eligible.
3 Default Error A default creative served due to a timeout issue.
4 Default A default creative served because no line item or campaign bid or no other creative was eligible.
5 Kept One of your managed advertisers served a creative.
6 Resold The impression was sold to a third-party buyer.
7 RTB Your creative served on third-party inventory.
8 PSA Error A public service announcement served due to a timeout issue.
9 External Impression An impression from an impression tracker.
10 External Click A click from a click tracker.

How to run your report

Follow these steps to run your report.

  1. Select Reporting from the appropriate top menu (depending on how your account has been configured).

    Or, from the Publishers top menu, click on Prebid Server Premium > Analytics > Prebid Server Premium Seller Analytics

  2. Select the relevant report from the list. The Report screen shows the available filters, dimensions, and delivery options for the report. The selections you make here will determine what report data is delivered to you, and how.


    For an explanation of how grouping and filtering work, see Dimensions, Metrics, Filtering, and Grouping.

  3. Select the relevant filters to limit the data displayed to just the information you want. For example, rather than running a report that shows impressions for all inventory sources, you may want to list results for just a select few. When you select a filter (by clicking Edit), a selection panel appears. Select items in the Available list (left), then click Add to include them in the Chosen list (right).

  4. Group by Dimension. Grouping allows you to display rows of data in the order you prefer.


    The more dimensions you group by, the larger the data set that is returned. Larger data sets can take substantially longer to process. Be sure to group using only the dimensions you need.

  5. Choose a delivery option. Once you've selected your filters and grouped by your chosen dimensions, you need to choose a delivery method. Available delivery methods include:

    • Run now, show results in screen: For smaller amounts of data, you may want to view the report as soon as possible in your browser. You can download the report in XLSX, CSV, Excel/TSV, and JSON format. However, there is a limit of 100,000 rows per report when downloading as XLSX and Excel file.

    • Run in background, notify me when results are ready to view: A popup notification will let you know when the report is ready to view or download.


      The maximum size of the report that can be downloaded from the UI is 100 MB. Also, there is a limit of 100,000 rows per report when downloading as XLSX and Excel file. If the size of the report is more than that, you can try to download it using the API for that reporting service. The limit here is 10 million rows.

    • Export, send results via email: Run the report in the background and email the results to one or more email addresses.

    • Save as report template: Save your selected report settings so that you can run this report again in the future. You can name this template using the text entry field under Name this report (its checkbox is auto-selected when you choose this option). A saved report can be rerun from the Your Reports screen.

    • Add to scheduled reports: Run this report automatically at specified times and have it sent to one or more email addresses.

    • Name this report: Give this report with its current settings a name for future reference.

  6. Click Run report to send your report request.