Actions is where you can activate, deactivate, delete, or resubmit a creative. You can also view the basic attributes that describe the creative.

Select a creative by selecting the checkbox to the left of the creative row.

Click Actions. The following selections will be made available:

  • Activate/Deactivate – You can activate or deactivate a creative.
  • Resubmit for Audit – This will only be available if the creative you checked was rejected for audit. If you felt a creative was rejected incorrectly, you can resubmit it.
  • Delete – You can delete a creative.


The creative can be viewed in more detail by clicking on the magnifying glass icon next to each number in the ID column. Clicking on this will access the Creative Preview, where you can preview the creative. You have the choice of previewing it there, or click the Open in new tab option.

Scroll down to view the basic attributes that describe the creative:

Column Description
Ad Type This is the type of creative. These are the possible ad types:
- Banner
- Video
- Audio
- Native
Audit Feedback This is specific audit feedback. This remains blank until the creative is rejected.
Audit Status This is the status of the audit being performed on the creative. These are the possible statuses:
- Audited
- Pending
- Rejected
- No Audit
Code This is the creative code, which is typically set to the external ID for the bidder. This is the ID of the creative in the bidder’s system.
ID This is the Creative ID.
State This identifies if the creative is Active or Inactive.